Marketing Enablement Professional - LO

English / 09:00 - 13:00 (GMT+2) / Jan, 06 2026 - May, 06 2026

$1,500.00

Marketing Enablement Professional - LO

$1,500.00

The Certified Marketing Management Professional program is a five day live online certification designed for marketing professionals and business leaders who are responsible for planning, managing, and executing marketing strategies within their organizations. This program equips participants with the knowledge, tools, and frameworks required to analyze markets, develop strategic marketing plans, manage digital assets, and drive measurable business growth — covering the full marketing lifecycle from research and strategy to execution and performance optimization.

In stock

Course Details:

Category:

Certified

Delivery Format:

Live Online

Days:

5

Domain:

Applied Management

Subdomain:

Marketing

Delivered over five days 4 hours each, this program provides a structured journey through the core components of marketing enablement. Participants begin by understanding market dynamics and customer insights, then progress into building strong brand foundations and strategic positioning.

The program then focuses on translating strategy into actionable marketing plans, supported by performance measurement frameworks, KPIs, and marketing audits. Throughout the course, participants apply concepts through practical discussions and real-world scenarios to ensure immediate applicability.

Structured Marketing Capability: Build a clear, end-to-end understanding of how marketing functions operate strategically and operationally
Data-Driven Decision Making: Strengthen the ability to use market and performance data to guide marketing strategies
Improved Strategic Alignment: Align marketing initiatives with broader organizational goals and priorities
Enhanced Performance Visibility: Gain the tools to measure, track, and optimize marketing effectiveness
Practical Application: Apply frameworks and tools directly to real-world marketing scenarios

5-day live online program, 4 hours per day, structured around practical discussions and applied exercises.
5 core modules covering the full Marketing Enablement cycle — Market Research & Customer Intelligence, Brand Strategy & Identity, Strategic Positioning, Marketing Planning, and Marketing Performance & Audit.
Practical application exercises — including customer segmentation, persona development, value proposition design, brand positioning mapping, marketing planning frameworks, KPI selection, and marketing performance analysis.
Each exercise is designed to address real marketing challenges and enable participants to apply concepts directly within their organizational context.
Program concludes with participants developing a structured marketing enablement approach, including strategy, planning, and performance measurement components ready for immediate application.

Define key marketing concepts and explain the role of marketing enablement in organizational performance
Conduct structured market research and analyze customer insights to support decision-making
Develop clear brand strategies and define brand identity elements aligned with business objectives
Formulate effective strategic positioning and value propositions
Design comprehensive marketing plans aligned with organizational goals
Identify and apply relevant marketing KPIs to measure performance and impact
Evaluate marketing effectiveness using structured audit frameworks
Translate marketing data into actionable insights for continuous improvement

No formal requirements.
Targeted at senior marketing leaders, managers, or professionals guiding marketing functions.
Foundational knowledge of marketing strategy, planning, or execution is beneficial.

The Functional Area Enablement Institute (FAEI) develops research-backed enablement solutions designed to strengthen performance across business functions. Through its functional area labs and frameworks, FAEI helps teams translate challenges into actionable strategies, supported by practical tools and structured guidance. Programs are designed to support capability building across departments with an emphasis on real-world application.

Accreditations:

The CPD certification is issued by maentae acting as the dedicated training division and licensed education provider for The Functional Area Enablement Institute.

Corporate Training

We provide corporate training solutions tailored to organizational needs. Reach out to discuss your objectives and we can arrange the appropriate program.

Contact Our Advisors

If you have any questions or would like further clarification, please contact us and our team will assist accordingly.

Mayar Magdy

Marketing Enablement Professional & Lead Researcher

Mayar Magdy is a marketeer and Lead Researcher at The KPI Institute. With 7 years of experience in marketing and content creation, she’s worked across various industries including hospitality, tech, insurance and education. Mayar is also a content creator and videographer with a strong online presence targeting luxury travelers and adventure seekers.

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Powered by Lerero Learning Reinforcement

This course is delivered through Lerero, a science-based learning reinforcement platform designed to ensure knowledge retention, sustained engagement, and real on-the-job capability. Lerero extends learning beyond course completion through daily reinforcement, micro-challenges, and measurable progress tracking.

Lerero is a science-based learning reinforcement and journey management platform that helps professionals turn training into lasting capability. It ensures that learning doesn’t stop at course completion—it continues until knowledge becomes second nature.

Research shows most learners forget a large portion of what they learn shortly after training. Lerero solves this problem by extending the learning journey for 90 days—helping participants revisit, practice, and apply what they’ve learned.

Lerero integrates with training programs to reinforce learning through:

Daily micro-challenges and real-world practice
Smart nudges that re-engage learners
Gamified points, badges, and leaderboards
Milestone recognition at 30, 60, and 90 days
Detailed progress tracking for learners and managers

Lerero’s approach is backed by proven learning science principles like spaced repetition, retrieval practice, and behavioral nudging. These techniques combat the “forgetting curve” and strengthen long-term knowledge retention.

Companies using Lerero experience:

Higher engagement and motivation
Better knowledge retention
Faster time-to-competency
Clear visibility into learning impact and ROI

It’s a structured 90-day learning challenge that keeps skills fresh through continuous reinforcement, ensuring learning becomes habit, not theory.

Our courses are powered by Lerero, meaning participants benefit from extended reinforcement that drives real behavior change—well beyond the training room.

Click or check this page to explore how Lerero turns learning into lasting performance.

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