Marketing Enablement Practitioner - F2F

Marketing Enablement Practitioner - F2F

English / Riyadh / Jun, 10 2026 - Jun, 11 2026
$1,125.00
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Marketing Enablement Practitioner - F2F
  • Marketing Enablement Practitioner - F2F
Marketing Enablement Practitioner - F2F

Marketing Enablement Practitioner - F2F

$1,125.00

The Certified Marketing Enablement Practitioner (C-MEP) program is a hands-on, two-day face-to-face certification designed for professionals who have completed the Certified Marketing Enablement Professional program and are ready to translate structured knowledge into applied marketing practice.

This program focuses on executing key marketing enablement components through guided exercises, enabling participants to build practical deliverables across customer analysis, positioning, planning, and performance measurement within a controlled, real-world simulation environment.
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Course Details:
Category:
Category:
Certified
Delivery Format:
Delivery Format:
Face to Face
Days:
Days:
2
Domain:
Domain:
Applied Management
Subdomain:
Subdomain:
Marketing
Course Overview:

Delivered over two intensive days, this practitioner-level program is fully structured around applied exercises that simulate real organizational marketing challenges. Participants work through core marketing enablement domains, building tangible outputs using structured templates and guided facilitation.

Rather than introducing new concepts, the program reinforces and operationalizes prior knowledge by focusing on execution, decision-making, and practical application — ensuring participants leave with ready-to-use marketing tools and frameworks tailored to their organizational context.
Course Benefits:
  • Hands-On Capability Development: Move from conceptual understanding to real execution across core marketing functions
  • Immediate Workplace Application: Leave with ready-to-use deliverables tailored to real business scenarios
  • Improved Execution Confidence: Strengthen the ability to make marketing decisions using structured frameworks
  • Consistency in Marketing Practices: Apply standardized tools and templates across marketing activities
  • Enhanced Performance Orientation: Build the ability to measure, evaluate, and optimize marketing outcomes
Key Features:
  • 2-day intensive face-to-face program, 8 hours per day, structured entirely around hands-on exercises.
  • 5 applied modules covering the Marketing Enablement cycle — Customer Segmentation & Insights, Persona Development, Value Proposition & Positioning, Marketing Planning, and Marketing Performance & Audit.
  • Guided exercises leading to concrete deliverables — including Customer Segmentation Model, Buyer Personas, Value Proposition Canvas, Brand Positioning Map, Structured Marketing Plan, and KPI Framework.
  • Development of a Marketing Performance Dashboard and a Marketing Audit Assessment to evaluate effectiveness and identify improvement areas.
  • Each exercise is conducted using structured templates and facilitated step-by-step to ensure practical application.
  • Program concludes with participants having built a complete, practical Marketing Enablement Toolkit ready for immediate workplace implementation.
Learning objectives:
  • Apply market research techniques to develop structured customer segmentation and insights
  • Build detailed buyer personas based on real or simulated data
  • Develop and refine value propositions aligned with target segments
  • Construct clear brand positioning maps based on competitive analysis
  • Translate marketing strategy into a structured, actionable marketing plan
  • Select and define relevant marketing KPIs aligned with business objectives
  • Analyze marketing performance data and identify optimization opportunities
  • Conduct a structured marketing audit to evaluate current practices
Prerequisite:

Completion of the Certified Marketing Enablement Professional (C-MEP) program is mandatory.

The Functional Area Enablement Institute (FAEI) develops research-backed enablement solutions designed to strengthen performance across business functions. Through its functional area labs and frameworks, FAEI helps teams translate challenges into actionable strategies, supported by practical tools and structured guidance. Programs are designed to support capability building across departments with an emphasis on real-world application.

Accreditations:

The CPD certification is issued by maentae acting as the dedicated training division and licensed education provider for The Functional Area Enablement Institute.

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Meet Our Facilitators

Learn from industry experts

Mayar Magdy

Mayar Magdy

Marketing Enablement Professional & Lead Researcher
Mayar Magdy is a marketeer and Lead Researcher at The KPI Institute. With 7 years of experience in marketing and content creation, she’s worked across various industries including hospitality, tech, insurance and education. Mayar is also a content creator and videographer with a strong online presence targeting luxury travelers and adventure seekers.
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This course is delivered through Lerero, a science-based learning reinforcement platform designed to ensure knowledge retention, sustained engagement, and real on-the-job capability. Lerero extends learning beyond course completion through daily reinforcement, micro-challenges, and measurable progress tracking.

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What is the Lerero Learning Reinforcement Championship (LLRC)?

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