Brand Identity Masterclass - LO

Brand Identity Masterclass - LO

English / 09:00 - 13:00 (GMT+2) / Jan, 07 2026 - Feb, 07 2026
$572.00
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Brand Identity Masterclass - LO
  • Brand Identity Masterclass - LO
Brand Identity Masterclass - LO

Brand Identity Masterclass - LO

$572.00

The Brand Identity Masterclass is a focused, two-day live online program designed to help professionals develop clear, consistent, and strategically aligned brand identities. This masterclass equips participants with practical tools and frameworks to define brand elements, articulate brand positioning, and ensure alignment between brand strategy and business objectives.

Through guided sessions and applied exercises, participants will learn how to translate abstract brand concepts into structured, actionable outputs that can be implemented across marketing and communication initiatives.
LanguageEnglish
Course timing09:00 - 13:00 (GMT+2)
DateJan, 07 2026 - Feb, 07 2026
In stock

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Course Details:
Category:
Category:
Upskill
Delivery Format:
Delivery Format:
Live Online
Days:
Days:
2
Domain:
Domain:
Applied Management
Subdomain:
Subdomain:
Marketing
Course Overview:

Delivered over two interactive sessions, this masterclass provides a structured approach to building and refining brand identity. Participants explore key components such as brand purpose, values, voice, and visual direction, while learning how to position their brand effectively within competitive markets.

The program emphasizes clarity, consistency, and strategic alignment, enabling participants to develop brand identities that are both distinctive and scalable across channels and touchpoints.
Course Benefits:
  • Clear Brand Direction: Develop a well-defined brand identity aligned with business goals
  • Consistency Across Channels: Ensure unified messaging and communication across all touchpoints
  • Stronger Market Positioning: Differentiate effectively within competitive markets
  • Practical Application: Build usable brand components that can be applied immediately
  • Improved Strategic Alignment: Connect brand identity with broader organizational strategy
Key Features:
  • 2-day live online masterclass, 4 hours per day, designed for focused and interactive learning
  • Dedicated focus on Brand Identity — including purpose, values, positioning, voice, and messaging
  • Hands-on exercises leading to practical deliverables — including Brand Core (purpose, vision, mission, values), Brand Positioning Statement, and Brand Messaging Guidelines
  • Guided development of Brand Voice & Tone Framework to ensure consistency across communications
  • Application-driven sessions using structured templates for immediate usability
  • Program concludes with participants having built a foundational Brand Identity Toolkit ready for implementation
Learning objectives:
  • Define the core components of a strong brand identity
  • Articulate brand purpose, vision, mission, and values
  • Develop clear and consistent brand positioning statements
  • Identify target audiences and align brand messaging accordingly
  • Define brand voice and tone for consistent communication
  • Translate brand strategy into practical identity elements
  • Ensure alignment between brand identity and overall business strategy
Prerequisite:

No prior technical background required

The Functional Area Enablement Institute (FAEI) develops research-backed enablement solutions designed to strengthen performance across business functions. Through its functional area labs and frameworks, FAEI helps teams translate challenges into actionable strategies, supported by practical tools and structured guidance. Programs are designed to support capability building across departments with an emphasis on real-world application.

Accreditations:

The CPD certification is issued by maentae acting as the dedicated training division and licensed education provider for The Functional Area Enablement Institute.

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Meet Our Facilitators

Learn from industry experts

Mayar Magdy

Mayar Magdy

Marketing Enablement Professional & Lead Researcher
Mayar Magdy is a marketeer and Lead Researcher at The KPI Institute. With 7 years of experience in marketing and content creation, she’s worked across various industries including hospitality, tech, insurance and education. Mayar is also a content creator and videographer with a strong online presence targeting luxury travelers and adventure seekers. Mayar Magdy is a marketeer and Lead Researcher at The KPI Institute. With 7 years of experience in marketing and content creation, she’s worked across various industries including hospitality, tech, insurance and education. Mayar is also a content creator and videographer with a strong online presence targeting luxury travelers and adventure seekers.
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This course is delivered through Lerero, a science-based learning reinforcement platform designed to ensure knowledge retention, sustained engagement, and real on-the-job capability. Lerero extends learning beyond course completion through daily reinforcement, micro-challenges, and measurable progress tracking.

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