Directors are aligned on two facts. AI is already changing how the business creates value. The board is on the hook for how that value is created. The agenda this year is not more pilots. It is scale with safeguards. C‑level leaders are being asked to move from experimentation to managed reinvention, with clear returns and equally clear protections for customers, employees, and the brand.
Boards want three simultaneous outcomes this year.
Accountable owners. Make product owners accountable for outcomes and model owners accountable for safety and performance. Risk and compliance should define the guardrails, not run delivery. This mirrors the shared responsibility model reflected in the NIST AI RMF.
Lifecycle controls. Require a short record at each stage. Purpose and use case, data and privacy assessment, model selection and evaluation, testing and red‑teaming, deployment, and ongoing monitoring. The Generative AI Profile offers practical control examples for prompt‑based systems.
Evidence for audit. Keep a minimal model registry and decision log. Map controls to ISO IEC 42001 clauses for management review. This makes internal audit and external assurance faster.
Regulatory readiness. Track your exposure under the EU AI Act. High‑risk systems will carry specific obligations, while general‑purpose AI suppliers will have their own duties. Use the act’s timelines to stage your compliance roadmap.
Data governance. Set simple rules for sensitive data, data minimization, and retention. Prohibit customer or confidential data in public tools unless explicitly approved. Log data sources for training and fine‑tuning.
Security and privacy. Extend existing controls to model artifacts and prompts. Apply threat modeling to AI use cases. Align privacy impact assessments with your AI lifecycle using the NIST AI RMF worksheets as a reference.
Third-party assurance. Standardize vendor due diligence for AI services. Request security certifications where applicable, model and data lineage disclosures, content provenance practices, and IP indemnities. Record automated output policies in your contracts.
Weeks 1 to 2. Decide where AI creates value. Select three product cases with owners, metrics, and a one‑page value hypothesis. Use the PwC AI Jobs Barometer to sanity‑check where AI is already driving productivity.
Weeks 3 to 4. Stand up the guardrails. Approve an AI policy, RACI, and lifecycle controls aligned to the NIST AI RMF and map to ISO IEC 42001. Clarify what is allowed and how exceptions are approved.
Weeks 5 to 8. Deliver and document. Ship two pilots into production‑like settings with monitoring, privacy checks, and basic red‑teaming per the Generative AI Profile. Capture before‑and‑after metrics.
Weeks 9 to 12. Stage scale and assurance. Choose the one use case with the strongest lift. Fund scale. Begin vendor assurance, model registry, and external review prep. Align any in‑scope systems with EU AI Act requirements.
PwC. 28th Annual Global CEO Survey 2025.
https://www.pwc.com/gx/en/ceo-survey/2025/28th-ceo-survey.pdf
World Economic Forum. Future of Jobs Report 2025: Jobs of the future and the skills you need to get them.
https://www.weforum.org/stories/2025/01/future-of-jobs-report-2025-jobs-of-the-future-and-the-skills-you-need-to-get-them/
PwC. 2025 Global AI Jobs Barometer.
https://www.pwc.com/gx/en/issues/artificial-intelligence/job-barometer/2025/report.pdf
European Commission. EU Artificial Intelligence Act overview and timelines.
https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai
NIST. AI Risk Management Framework 1.0.
https://nvlpubs.nist.gov/nistpubs/ai/nist.ai.100-1.pdf
NIST. Generative AI Profile, Companion to the AI RMF 1.0.
https://nvlpubs.nist.gov/nistpubs/ai/NIST.AI.600-1.pdf
ISO. ISO IEC 42001 Artificial intelligence management system.
https://www.iso.org/standard/42001
LinkedIn. Workplace Learning Report 2025.
https://business.linkedin.com/content/dam/me/learning/en-us/images/lls-workplace-learning-report/2025/full-page/pdfs/LinkedIn-Workplace-Learning-Report-2025.pdf
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