maentae

Leadership & Strategy

Reinvention With Guardrails: What Boards Want From AI This Year

Festus Septian Yosafat

Marketing Manager at maentae

Directors are aligned on two facts. AI is already changing how the business creates value. The board is on the hook for how that value is created. The agenda this year is not more pilots. It is scale with safeguards. C‑level leaders are being asked to move from experimentation to managed reinvention, with clear returns and equally clear protections for customers, employees, and the brand.

The boardroom reality in 2025

There is momentum to harness. The latest PwC 28th Annual Global CEO Survey shows leaders leaning into transformation, reporting visible efficiency gains and revenue opportunities as they bring generative AI into core workflows. Labor markets are shifting in parallel. The World Economic Forum’s Future of Jobs 2025 outlines a net move toward roles that mix technical fluency with judgment, communication, and problem solving. Boards also see the risk landscape expanding. Regulators and standard setters are moving quickly, from the EU AI Act and its phased obligations to operational guardrails such as the NIST AI Risk Management Framework, its Generative AI Profile, and the new AI management system standard ISO IEC 42001. The pain points we hear from directors are consistent. Value creation is patchy and hard to measure. Talent plans lag the technology curve. Third‑party risk and IP exposure are unclear. Cyber, privacy, and model risk functions are not yet tuned for AI speed. The rest of this brief translates those concerns into a concrete path for 2025.

What good looks like: scale with safeguards

Boards want three simultaneous outcomes this year.

  1. Value that shows up in the P and L. Prioritize two or three AI product cases tied to metrics that matter now, for example faster quote‑to‑cash, lower cost to serve, or higher conversion in digital channels. Use the PwC Global AI Jobs Barometer as a directional marker for where AI skills are producing productivity and wage lift, then anchor your own cases in measurable business outcomes.
  2. A governance system that enables speed. Adopt a lightweight AI operating model that follows the lifecycle in the NIST AI RMF and is auditable under ISO IEC 42001. Define roles for product, data, security, and risk. Decide what is allowed, what is conditional, and what is prohibited. Make exceptions rare and documented.

  3. A workforce that learns in the flow of work. Companies that invest in learning move faster on generative AI. The LinkedIn Workplace Learning Report 2025 links strong career development cultures to better talent outcomes and higher confidence in AI adoption. Embed coaching, micro‑sprints, and skills recognition into delivery.

A clear AI operating model the board can approve

Accountable owners. Make product owners accountable for outcomes and model owners accountable for safety and performance. Risk and compliance should define the guardrails, not run delivery. This mirrors the shared responsibility model reflected in the NIST AI RMF.

Lifecycle controls. Require a short record at each stage. Purpose and use case, data and privacy assessment, model selection and evaluation, testing and red‑teaming, deployment, and ongoing monitoring. The Generative AI Profile offers practical control examples for prompt‑based systems.

Evidence for audit. Keep a minimal model registry and decision log. Map controls to ISO IEC 42001 clauses for management review. This makes internal audit and external assurance faster.

Regulatory readiness. Track your exposure under the EU AI Act. High‑risk systems will carry specific obligations, while general‑purpose AI suppliers will have their own duties. Use the act’s timelines to stage your compliance roadmap.

Data, security, and third-party risk without the friction

Data governance. Set simple rules for sensitive data, data minimization, and retention. Prohibit customer or confidential data in public tools unless explicitly approved. Log data sources for training and fine‑tuning.

Security and privacy. Extend existing controls to model artifacts and prompts. Apply threat modeling to AI use cases. Align privacy impact assessments with your AI lifecycle using the NIST AI RMF worksheets as a reference.

Third-party assurance. Standardize vendor due diligence for AI services. Request security certifications where applicable, model and data lineage disclosures, content provenance practices, and IP indemnities. Record automated output policies in your contracts.

Talent moves that de-risk the plan

The work is not purely technical. It is human. The World Economic Forum’s Future of Jobs 2025 points to rising demand for analytical thinking, AI literacy, and communication alongside leadership and teamwork. A practical path is to move from roles to skills. Inventory critical skills, stage short sprints to practice them on live work, and recognize progress with visible artifacts. Tie promotions and rewards to problem solving and safe delivery, not only code.

Metrics the board should see every quarter


  • Time to value. Days from idea to first business outcome.
  • Outcome lift. The revenue, cost, or risk metric each AI use case moves.
  • Control effectiveness. Incidents, mitigations, and time to remediation across the lifecycle controls drawn from the NIST AI RMF.
  • Workforce readiness. Skills inventory coverage, participation in AI sprints, and manager‑verified artifacts, informed by the LinkedIn Workplace Learning Report 2025.
  • Regulatory readiness. Progress against EU AI Act timelines for any use cases in scope.

A 90 day plan your board will support

Weeks 1 to 2. Decide where AI creates value. Select three product cases with owners, metrics, and a one‑page value hypothesis. Use the PwC AI Jobs Barometer to sanity‑check where AI is already driving productivity.

Weeks 3 to 4. Stand up the guardrails. Approve an AI policy, RACI, and lifecycle controls aligned to the NIST AI RMF and map to ISO IEC 42001. Clarify what is allowed and how exceptions are approved.

Weeks 5 to 8. Deliver and document. Ship two pilots into production‑like settings with monitoring, privacy checks, and basic red‑teaming per the Generative AI Profile. Capture before‑and‑after metrics.

Weeks 9 to 12. Stage scale and assurance. Choose the one use case with the strongest lift. Fund scale. Begin vendor assurance, model registry, and external review prep. Align any in‑scope systems with EU AI Act requirements.

How LEAD by maentae helps

LEAD is designed for C‑level leaders who need clarity in complexity. We facilitate board‑level working sessions, set up pragmatic guardrails, and help your teams deliver value cases that stand up to audit and external scrutiny. The objective is simple. Move faster, with confidence. Ready to start strong. Visit maentae.com/lead to learn more or contact us for a free consultation.

Sources

PwC. 28th Annual Global CEO Survey 2025.
https://www.pwc.com/gx/en/ceo-survey/2025/28th-ceo-survey.pdf

World Economic Forum. Future of Jobs Report 2025: Jobs of the future and the skills you need to get them.
https://www.weforum.org/stories/2025/01/future-of-jobs-report-2025-jobs-of-the-future-and-the-skills-you-need-to-get-them/

PwC. 2025 Global AI Jobs Barometer.
https://www.pwc.com/gx/en/issues/artificial-intelligence/job-barometer/2025/report.pdf

European Commission. EU Artificial Intelligence Act overview and timelines.
https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai

NIST. AI Risk Management Framework 1.0.
https://nvlpubs.nist.gov/nistpubs/ai/nist.ai.100-1.pdf

NIST. Generative AI Profile, Companion to the AI RMF 1.0.
https://nvlpubs.nist.gov/nistpubs/ai/NIST.AI.600-1.pdf

ISO. ISO IEC 42001 Artificial intelligence management system.
https://www.iso.org/standard/42001

LinkedIn. Workplace Learning Report 2025.
https://business.linkedin.com/content/dam/me/learning/en-us/images/lls-workplace-learning-report/2025/full-page/pdfs/LinkedIn-Workplace-Learning-Report-2025.pdf

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